RetainedExclusiveOne principalEst. 2019

Search, held to one standard.

Calder is a solo boutique practice for product, design, and engineering leadership. No associates. No bench. When a board retains Calder, they retain Maya Calder — the person who writes the brief, maps the market, and makes the call.

14 yrsin executive search, seven as a solo practice
3live mandates at once — capacity is the product
11 wksmedian time, signed brief to accepted offer
90 daysreplacement guarantee if the hire does not hold

01 — Practice

A firm of one, on purpose.

I spent the first half of my career inside larger search firms. The work that mattered was never the deck. It was the conversation after the conversation — and that work does not survive a bench.

Calder exists so that the person who takes the brief is the person who calls the candidate. I read the product. I sit with the team. I decline more searches than I take, because a retained mandate I cannot give a full week to is a search I should not have signed.

Clients are typically founder-CEOs, COOs, and boards who have already tried a network hire or a contingent firm and want the seat filled by someone who is not already in their Slack. Candidates hear from me once, with a specific reason, and never as a blast.

Principal
Maya Calder — formerly with two global retained firms; independent since 2019
Education
MSc Organisational Behaviour, LSE · BA History, Stanford
Memberships
AESC professional member · IIC Partners alumna
Working hours
Pacific and London time. Finals in person when the seat requires it.

02 — Mandates

Leadership seats where the product still matters.

01

Product leadership

CPO, VP Product, Head of Product. Operators who can still write a spec and hold a board.

02

Engineering leadership

CTO, VP Engineering, Head of Platform. Builders who scale teams without losing the craft.

03

Design leadership

CDO, VP Design, Head of Design. People who pair taste with systems, not decks.

04

General management

GM, country lead, business-unit head. P&L owners who can still sit with customers.

05

People leadership

Chief People Officer and Head of Talent for companies that treat culture as an operating system.

06

Special situations

Founder-successor seats, first executive hires, and quiet replacements. Always retained. Always exclusive.

B2B SaaSFintech infrastructureClimate softwareHealthcare softwareDeveloper toolsApplied AI products

03 — Approach

Four movements. No theatre.

01

The brief

A working session with the hiring manager and, where it matters, the board. I write the mandate. You sign it. We do not start from a job description pasted out of Notion.

02

The map

I build the market map myself: companies, adjacent functions, people who are not looking. No scraped lists. No junior sourcers. You see the map before anyone is called.

03

The conversations

I approach people as a peer, not a blast. I interview in depth, check references before the shortlist, and bring you three to five names I would hire.

04

The close

I run process, compensation, and the quiet politics of a yes. After start date I stay on for ninety days. If it fails on fit, I rerun the search.

04 — Who this is for

Companies retain me. Candidates trust me.

For companies

A search you can stand behind.

You get one partner, a written brief, a market map before outreach, weekly notes, and a shortlist of people I would hire myself. You do not get a portal login or a weekly pipeline review of names I have not spoken to.

  • Exclusive retained letter before any outreach
  • Hiring manager plus one board or exec sponsor
  • Compensation band agreed in the brief, not at offer
  • Off-limits and confidentiality written into the letter

For candidates

A call with a reason.

I approach people who are doing well where they are. If I write, it is because a specific seat matches how you actually work — not because your title matched a Boolean string. Conversations are confidential. Your employer is never named to a client without your leave.

  • No CV blasting, no exploratory chat without a mandate
  • Honest read on stage, politics, and compensation
  • References taken only with your consent
  • Introduce yourself if you are a VP or C-level operator I should already know

05 — Selected work

Placements, named by the seat — not the company.

YearSeatContextOutcome
2025Chief Product Officer Series C · climate software · LondonHired from a public-company GM seat in 11 weeks.
2025VP Engineering Series B · fintech infrastructure · SF / remoteFirst engineering leader after the founders. Still in seat.
2024Head of Design Growth · B2B SaaS · New YorkReplaced a failed contingent search. Offer accepted first choice.
2024General Manager, Europe Series D · healthcare softwareConfidential successor search. Announced after start date.
2023Chief People Officer Late-stage · 400 peopleFirst CPO. Built the function; company later acquired.

Client names are withheld by default. References are available to serious retainers after a first conversation. Live mandates are not listed publicly.

06 — Voices

What the work sounds like after the fact.

Maya is the only recruiter I have kept on speed dial. She understood the product well enough to argue with me about the brief.
Founder & CEO, Series C climate company
No associates, no theatre. She brought four people. We hired the second. Two years later that VP Eng is still the best hire we made.
CTO, fintech infrastructure
I was not looking. She described the seat so precisely I took the call. The process was discreet, fast, and adult.
CPO, placed 2025

07 — Terms

Clear commercial terms. No surprise invoices.

Calder works only on exclusive retained search. The fee is earned for the work of the search, not solely for a start date. That is what buys you a partner who will tell you the seat is wrongly specified before burning a quarter in the market.

Engagement letter

Professional fee
30% of first-year cash (base + guaranteed bonus)
Billing
One-third on signing · one-third on shortlist · one-third on start
Exclusivity
Sole retained firm for the seat, typically 90–120 days
Guarantee
90-day replacement at no additional professional fee
Off-limits
Client organisation off-limits for 12 months after the letter
Expenses
Travel and assessments at cost, pre-approved in writing

08 — Questions

The things boards ask before they sign.

Why retained, never contingent?

Contingent search rewards speed and volume. Retained search rewards judgment. Calder only works on exclusive retained mandates so the market is not being worked by three firms at once, and so candidates hear one coherent story.

How many searches at a time?

Three live mandates. That is the capacity of one principal who actually does the work. If the calendar is full, I will say so and give you a date I can start — I do not park a search with a researcher.

Do you take early-stage roles?

First executive hires, yes — typically post-Series A, when the seat is a true leadership role with a compensation band that supports a retained fee. I do not run volume pipelines for ICs or 'we will know it when we see it' hunts.

How long does a search take?

Most close in eight to fourteen weeks from signed brief to accepted offer. Confidential replacements and highly specialised seats can take longer. You get a written timeline with the engagement letter.

What is the fee?

Thirty percent of first-year cash compensation, billed in thirds: on engagement, on agreed shortlist, and on start date. Expenses (travel, assessments) are billed at cost with prior approval. There is no success-only option.

What is the replacement guarantee?

If the hire leaves or is let go for performance within ninety days of start, I rerun the search at no additional professional fee. The guarantee does not cover restructures, visa failure, or a change in the role itself.

Do you represent candidates?

I do not take candidate retainers. If you are a leader I should know, send a note. I will keep you in mind for live mandates that fit. I will not shop a CV around the market.

What is off-limits?

Client companies are off-limits for one year after the engagement, longer if the letter says so. I do not poach from a client to fill another client's seat. I also decline searches that are cover for a pre-chosen internal candidate.

Where do you work?

Based between San Francisco and London. Mandates are typically US, UK, and remote-first European teams. I travel for finals. Intro conversations are video.

How do you think about diversity?

The market map is built to be wider than the hiring manager's existing network — that is the point of hiring a search. I report the composition of the map and the process, not slogans. I will not run a search whose brief is written to clone the last person in the seat.

09 — Inquire

Write as if the letter were confidential. It is.

A first conversation is forty-five minutes. Bring the seat, the compensation band, and why this hire has to happen now. If I cannot take it, I will say so on that call.

Studio
88 Kearny Street, Suite 1700
San Francisco, CA 94108
London
By appointment, Fitzrovia
Correspondence via San Francisco
LinkedIn
Maya Calder